Search Engine Marketing/ SEM:-
Search engine marketing is the method that is used to sell products or services to the users of the search engine like Google, Bing, Yahoo, etc. by paying for the particular/group of the keyword.
When an advertiser buys a particular keyword to promote there website or services then the search engine takes the website to the paid ads that appear on the results pages of the program. Search engines like Google and others are the ability to promote Websites, eCommerce, products, services, etc. on their search results.
Search Engine Marketing Platforms are: –
- Google: AdWords
- Bing: Bing Ads
- Yahoo: Search Ads
WHAT IS SEARCH ENGINE MARKETING?
“SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines”
- Bing Ads
- Yahoo: Search Ads
SEARCH IS BIG
- Google processes over 40 000 search query every second on average
- This means there are over 3 Billion Searches per day.
WHAT IS SEARCH NETWORK?
- Search Ads Lets You
- Create all types of text and eCommerce ads based on the keywords
- These keywords are picked based on search intent.
- They are either
- Informational (How many people like watches?)
- Navigational (Where is the closest Watch store?)
- Transactional (Buy watches online)
WHAT IS DISPLAY NETWORK?
- Display advertising lets you
- Create all types of ads – text, image, interactive and video ads
- Place those ads on websites that are relevant to what you’re selling,
- Show those ads to the people that are likely to be most interested.
- Manage and track your budget, campaigns, and results as you go.
‘WHERE CAN YOU PLACE YOUR ADS?
- Text Ads on websites
- Image Ads on websites
- Video Ads on websites
- Ads on Mobile Websites
HOW CAN YOU TARGET?
- In-Market Segments
- Specific Placements
WHEN TO USE DISPLAY & SEARCH?
- Accuracy is higher as demands are met
- Limited budgets, quicker leads.
- Re-targeting combination works brilliantly
- Use when a direct role is required/specified
- Here you generate Demand.
- Require a good budget for conversions to happen.
- Great for creating awareness.