What is DIGITAL MARKETING?
Digital Marketing is another way of promoting and advertising anything in the online platform with the help of the Internet. This marketing method can be used by some different tricks and strategies. Digital Marketing is an online marketing method which can be used on various online platforms like Search Engine, Websites, Social Media, Mobile Apps, Email, etc. The term digital marketing is making a boom in today’s market and it is one of the most searched educational terms in google.
There are some important things you should know about Digital Marketing before starting it.
Most Important Components of Digital Marketing are: –
We can also say that what comes under Digital marketing and what are its topics, so these are the most important terms/topics in Digital marketing.
Search Engine Optimization / SEO
Search Engine Marketing / SEM
Social Media Marketing / SMM
Content Marketing etc.
Search Engine Optimization/ SEO: –
Search Engine Optimization often uses as SEO which is an abbreviation of search engine optimization. It is one of the best processes to increase traffic on your website with the help of search engine optimization techniques. It optimizes the website by adding keywords to improve its visibility on the search engine. Optimizing a website may involve modifying its content, adding content, and modifying the HTML code and associated coding to increase its relevance to specific keywords and remove barriers to business activities by indexing search engines.
Things you need to know about SEO: –
● What is SEO
● How it works
● What is search engine
Click here to learn more about SEO
Here are some free tools for SEO: –
Yes, you heard it right these are the free tools available on the internet you can use for search engine optimization (SEO)
❏ Google Search Console
❏ Google Analytics
❏ SEO Quake
❏ Keyword Everywhere
❏ AdWords Competition
Search Engine Marketing/ SEM:-
Search engine marketing is the method that is used to sell products or services to the users of the search engine like Google, Bing, Yahoo, etc. by paying for the particular/group of the keyword.
When an advertiser buys a particular keyword to promote there website or services then the search engine takes the website to the paid ads that appear on the results pages of the program. Search engines like Google and others are the ability to promote websites, eCommerce, products, services, etc. on their search results.
Search Engine Marketing Platforms are: –
❏ Google: AdWords
❏ Bing: Bing Ads
❏ Yahoo: Search Ads
Social Media Marketing: –
Social media marketing or Social media promotion is the use of social media platforms and websites to promote a product or service. Due to the large amount of traffic that comes daily in social media can be a good target for the advertisers so that now a day’s social media marketing is also popular as search engine marketing.
Social media like Facebook, Instagram, etc. have all details about the users like demographics, interest, behavior, etc. which can be used by the advertisers to hit ads according to the user to get the most out of the advertising budget.
There are too many Social media platforms available right now but most used and famous are given below.
Some social media networks are: –
Content Marketing: –
The term “Content is King” is made by the effect of the term content marketing and it is true. The best you can get for your business or brand can be achieved by content marketing, nowadays most of the big brands are investing in content marketing to get the most loyal customers for their business.
Content sales could be a strategic sales approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and ultimately to generate profitable customer action. It is the best method to get loyal customers for your brand and it is also used for cost saving in your marketing budget.
Specifically, there are three main reasons and benefits for businesses that use content marketing:
❏ Increased Sales
❏ Loyal customers
❏ Cost Saving
Content Marketing is full of information, the term email marketing is used to spread the content or advertisement of the business or brand to the users directly through an email with the help of email service provider.
Email marketing is additionally outlined as a strategic promoting approach targeted on making and distributing valuable, relevant, and consistent content of their brands to draw in and retain a clearly-defined audience and ultimately to drive profitable traffic to their brand by client action.
❏ Advertising by email? mainly the use of email to market products and/or services. However, a better definition of e-mail promotion is to use email to develop relationships with customers and/or potential buyers.
❏ 94% of Internet users use email, while only 61 use social media
❏ 75% of adult online users report that email promotion is their most popular method of promotion.